As a solo consultant, I’m drawn to anything that promises to save me time, make my life easier, or help me do a better job. This is a snapshot of my current toolkit and how I’m using the things in it.

A selection of tools on a wooden surface
Photo by Todd Quackenbush on Unsplash

Research tools


  • What does it do?: It’s a tool for gathering and analysing insights from research.
  • How do I use it?: I use Evolve for user and stakeholder research. It’s my go-to for capturing notes, creating affinity maps, spotting themes, and creating insight-backed findings reports. I love the structured, organised approach it provides.
  • Cost: Free (for now)
  • Link:

Answer The Public

  • What does it do?: Enter a keyword and Answer The Public will give you the most…

A big number ten painted on a wall in a car park
Photo by 🇨🇭 Claudio Schwarz | @purzlbaum on Unsplash

1. Lockdown workshop tips

I feel slightly embarrassed, but the most popular thing of the year was something I wrote right at the beginning of lockdown about how to plan and run an online workshop. It’s probably not that useful now, as we’ve all become pretty adept at this since then.

2. Tropicana’s rebrand disaster

Next up, a case study with looks at how Tropicana…

A colourful wall of books
Photo by Robert Anasch on Unsplash


The Uninhabitable Earth, David Wallace-Wells

A terrifying read on climate change, with a hint of optimism and a passionate call for change.

The Age of Surveillance Capitalism, Shoshana Zuboff

It was a worthwhile struggle to get through this beast of a book. It’s a landmark examination of how corporations are predicting, influencing and controlling our behaviour.

Because Internet, Gretchen McCulloch

I loved this book about the new rules of language, and how the internet is shaping them. Gretchen McCulloch’s enthusiasm and passion jump off the page and make for an engaging read.

On Bullshit, Harry G Frankfurt

This was a…

Tips, tools, and templates to help you build a coronavirus help website for your community.

A signpost at the bottom of a maintain path
Photo by Jonas Verstuyft on Unsplash

What I learnt this week about running successful online workshops

A stack of three pads of Post-it notes on a dark background.
Photo by Amanda Jones on Unsplash

Trying to create a unique, effective brand voice? This is how to do it…

Four microphones on a black background

How to write a content strategy that’s a map to guide you, not a maze to get lost in

Hot-desking and coworking are growing in popularity, but are they conducive to good work?

A desk with a notebook and pen, some books, a picture and a toolbox full of stationery.
A desk of my own.

I’ve done enough work for one year, so I’m taking the rest of December off.

The sea, taken by me on a swim this autumn.
  • creating a new brand voice for Samaritans as part of its brand refresh
  • designing training for Samaritans to help its volunteers deliver an innovative web chat pilot
  • carrying out a content audit for the Attenborough Centre for The Creative Arts
  • working with Change Grow Live to create its first content strategy and overhaul its website
  • helping Rickshaw Travel shape their content strategy
  • writing new website content for The Clock Tower Sanctuary as a pro bono project
  • curating and running the second Curio Conference.

How to convince your boss (or yourself) that a day at Curio is a great investment.

Curio Conference is coming to Brighton on 29th November 2019.

1. Learn from the best

We’ve got some of the best people in the content business speaking at Curio. They’ll be giving practical, actionable talks so you’ll take away ideas and learnings that you can apply back in the office (and share with your colleagues or clients).

2. Learn from your peers


Lauren Pope

User-focused content strategist helping clients who make the world better, fairer, more beautiful. Founder of La Pope content consultancy and Curio Conference.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store