I’m not going to be publishing on Medium anymore……so if you want to keep reading what I’m writing, you’ll find it:Sep 1, 2023Sep 1, 2023
Weeknotes, 10th February 2023I’m not publishing on Medium anymore — if you want to read more of my writing, you’ll find it here: https://lapope.com/thinking/Feb 10, 2023Feb 10, 2023
Overcoming the ‘everything everywhere all at once’ of content strategyContent people don’t have to fix everything, everywhere, all at once. Really.Feb 10, 202311Feb 10, 202311
Weeknotes, 3rd February 2023Taking clients on the journey, and telling them what they already know.Feb 3, 20233Feb 3, 20233
“When you capture a client’s content strategy what, exactly, do you deliver?”In the first instalment of my new content strategy agony aunt series, someone asks what it means to deliver a content strategy.Jan 30, 20235Jan 30, 20235
Weeknotes, 27th January 2023This week I’ve been thinking about busyness, business, and motivation.Jan 27, 2023Jan 27, 2023
Weeknotes, 20th January 2023In-person client meetings, work travel, balancing new business in an anti-growth business: my week in review.Jan 20, 202382Jan 20, 202382
Weeknotes, 13th January 2023Making sense and making myself ill, my week in review.Jan 13, 202344Jan 13, 202344
Year notes: my 2022 in reviewFinding a niche, walking the line between content and service design, trusting the process, and accessing charity services myself.Dec 21, 2022851Dec 21, 2022851
Stakeholders, resilience, silos, and carousels: the best of 10 Things in 2022What were the most popular content strategy and content design stories in 2022?Dec 16, 2022Dec 16, 2022
Showing not telling: how advice content generates donations for charitiesWhy content strategy is a great investment for charities, not just in terms of meeting user needs, but in generating income too.Dec 8, 2022Dec 8, 2022
Four reasons your homepage isn’t working like you want it toIs your homepage a bit ‘meh’? The real problem might not be what’s on the page, but how you’re deciding what to put on the page.Nov 23, 2022Nov 23, 2022
Reach through representation: story content at the Wellcome CollectionHow Wellcome Collection creates compelling stories, amplifies different voices, and gets better reach as a result.Nov 9, 2022Nov 9, 2022
How to create a great charity website homepageIf you want to find out how to take a content-first approach to agreat charity website homepage, this video is a good place to start. In…Sep 29, 2022Sep 29, 2022
What makes a good charity website homepage?The results of a survey of 30 charity website homepages.Sep 16, 2022Sep 16, 2022
Don’t make alt text an afterthoughtWhy you need to treat alt text like all your other content.Sep 9, 2022Sep 9, 2022
A website is never ‘done’One thing I’d love to change about how people see their website content is the idea that this is work that can be ‘finished’.Aug 25, 2022Aug 25, 2022
Whether or not to delete contentWhether or not to delete content is one of those ‘big’ content questions. What’s the right answer?Feb 23, 2022Feb 23, 2022
A content audit is a toothbrush for your websiteA content audit is basic website hygiene. Plus, the benefits are huge. So why isn’t everyone auditing?Feb 16, 2022Feb 16, 2022